Understanding Wayfinding
W.S. Sign & Design Corporation understands that a person's path doesn't end until they are at the destination they seek. The flow of information used to find your way must remain clear, accessible, and complete the navigation of your path from start to finish. Through years of experience, we have developed an integrated approach to wayfinding design, which emphasizes the informational link from sign to sign, from exterior to interior signage.

Cost-effective Design Expertise
Combined with our extensive practical knowledge of sign manufacturing and fabrication techniques, this allows us to help our clients avoid costly reworking or corrections to sign plans. Often times, architectural or landscaping firms lack the practical expertise of sign manufacturing to be able to design systems that not only look attractive, but are designed to be manufactured in the most cost-effective way. You wouldn't have a wayfinding designer design you home. You shouldn't have an architect design your wayfinding system.

The flow chart to the left illustrates the dynamic flow of information in wayfinding, and guides us towards effecient, accessisble sign design for any number of environments.
884 Alden Street · Springfield, MA 01109 · Phone: 413.241.6916 · Fax: 413.241.6918

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